Social Media has become a part of most people’s daily life and business:, be it facebook, twitter, myspace, etc…  I can only imagine how life would have been 10 years ago with these tools. There would have been a lot more distractions in the classroom and outside with the way social media can catch fire with a simple “tweet,” when I was still in school. The days of communicating long-distance with friends and family have changed dramatically. Growing up one could only write letters sent by snail-mail to friends and family; soon we were exchanging emails and communicating over instant messenger. Now we have our entire phone book stored in our cell phone, contacts accessible at any moment; we can communicate through social media such as Facebook, Twitter and Myspace. It amazes these communication channels have been adopted by businesses as they try to get consumer’s attention. The days of reading newspapers and clipping coupons has quickly changed into downloading coupons on your iPad, buying a groupon or visiting a deals-aggregating site such as fatwallet.com.   The different social media channels have opened up many new ways to communicate with friends and even strangers/celebrities (through twitter). Finding the most effective strategy all depends on the end goal/purpose; I’ve been able to connect with people and lead to discussion for closing business development deals. Social media has been an effective channel for me as it continues to evolve and I can’t wait for the next new wave of technology that will make communicating and doing businesses even easier.

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