Email address worth millions?
Category : Startups
Can it be true that having an individual’s email address be worth millions of dollars? Yes, case in point in Daily Candy, which delivers the very best in style, food, fashion, and fun for free via e-mail, video, and the Web, and others. Daily Candy was recently featured in Startup Digest, which was sold to Comcast for $125 million dollars. The startupdigest co-founded by Chris Mccann, has put together a weekly email digest consisting of startup related events in over 48 cities. He has amassed over 60,000 emails in just over 6 months. I applaud him for going after a niche that doesn’t have a true leader. It’s all about eyeballs and converting the visitors into transactions. Once you have following, advertisers and event planners will be knocking on your door. The Startup Digest has been a Monday morning read for me and has become a useful tool just like another recently acquired daily email newsletter HARO, which is a gateway to getting free and easy press.
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